Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? • Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution • Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too
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г. Москва
3 576 руб.
A ground-breaking new framework for embracing middle age and beyond - from acclaimed psychologist and No 1 bestselling author of Flourishing • Middle-age is cross-roadsy - having arrived, you're looking back in wonder about how you got here, and also looking ahead, thinking: where to next? The realisation that neither time nor choices are limitless is both daunting and exciting - this is the moment to take stock and figure out how to make the best of every precious moment of your second act • Your One Wild and Precious Life is an eye-opening account of this vital and surprisingly liberating life-stage. Crucially, it sets out how you can transform your thinking to reclaim control over your life, connect with who you truly are and face the future with joy and a sense of purpose
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г. Москва
3 576 руб.
This attractive, full-color illustrated guide shows readers how to create all types of digital art using different software platforms. It introduces readers to the major software packages available and includes artworks of varying styles and all levels of complexity
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г. Москва
2 451 руб.
Все преимущества терапии - по 10 минут за раз • Позвольте Оуэну О`Кейну, психотерапевту, бывшему руководителю клиники NHS и автору бестселлера Sunday Times "От десяти до Дзен", показать вам, как любой человек может использовать простые и понятные техники для улучшения психического здоровья • Современная жизнь - это минное поле для стресса. Будь то жонглирование работой,отношениями или деньгами,мы часто с трудом находим время для себя и можем застрять в колее из-за вредных привычек или забот • В книге "Как стать своим собственным психотерапевтом" Оуэн О`Кейн рассказывает, как умные, короткие техники в течение дня могут сформировать более здоровые взгляды на жизнь и позволить вам избавиться от вредных стереотипов мышления • Используя новейшие научно обоснованные инструменты и техники из целого ряда методов лечения, включая КПТ, осознанность и межличностную терапию, Оуэн предлагает расширяющие возможности решения проблем, которые мешают вам двигаться вперед
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г. Москва
3 136 руб.
Being a mum is often anything but mindful • Having suffered from anxiety for much of her life, Izzy Judd has brought together a brilliant and inspiring collection of simple activities and exercises to help parents find their own piece of calm • Included are exercises both for you to do alone and with your children of all ages, giving them their own tools to help remain happy and peaceful too • Inside you'll discover • · Ways of bringing mindfulness to your day • · Your own self-care routine • · Breathing exercises to do with children • · How to prepare for a good night's sleep • · One-minute mindfulness • Izzy Judd's beautiful and practical book will hold your hand through the challenging and exhausting days as well as the exciting and happy days • Most importantly, it will help you to create special memories for you to share with your children
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г. Москва
1 198 руб.
The revolutionary guide to re-thinking and combating stress from the bestselling author of The 4 Pillar Plan • "It's thought that between 70 and 90% of GP consultations are related to stress" • This has to change • Dr Rangan Chatterjee knows this better than anyone. As a practising GP he's seen first-hand how stress affects his patients and has found simple but effective methods to help them • Now he's on a mission to show that combatting stress is easier than you think • He shows how a small change in the way you approach your • BODY • MIND • RELATIONSHIPS • PURPOSE • can help you lead a more fulfilled, calmer life • In The Stress Solution, Rangan offers simple and achievable interventions to help you re-set your life, offering simple tools for how to cope with modern-life, including • · How to design your morning routine effectively • · How to keep a touch diary • · How to mute your digital world and make maoi mates • · How to eat the alphabet • Packed with personal accounts and patient cases, this book will become your blueprint on how to live stress-free in the modern world
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г. Москва
4 055 руб.
Want to improve your health, lose weight or gain more energy? A plant-based diet might be the answer you're looking for • The Happy Health Plan brings you 90 brand new, mouth-watering recipes and four bespoke meals straight from the Happy Pear kitchen. The recipes have been specially designed with medical experts to look after your heart, give you glowing skin, calm your gut and help you lose weight, without counting a single calorie • Cooking with more plants means that every meal is full of fibre, high in vitamins and low in saturated fat, which means they boost your energy, reduce cholesterol and keep you fuller for longer • Including lots of classic dishes, from a creamy carbonara to a katsu curry, a fluffy pancake stack and even a berry crumble, this book will help you to look after your whole body health, inside and out, with tastier food than ever before
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г. Москва
4 052 руб.
A practical guide giving you the skills and confidence to overcome career challenges on your own • Are you at a standstill in your career? Do you feel like you aren't where you thought you'd be by this point, or have you already got to where you wanted and realised it isn't bringing you joy? • The most successful people have always benefitted from professional coaching and now, in You Coach You, the UK's leading career experts Sarah Ellis and Helen Tupper will give you the knowledge and tools to coach yourself. Inside you'll learn how to get unstuck and rediscover your love of work, build boundaries and productive relationships, cultivate resilience and identify and achieve your career goals. Packed with practical exercises, tools and advice from inspiring people, this book will help you find motivation and achieve everything you've ever wanted in your career
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г. Москва
3 578 руб.
Have you ever dreamt of doing something new - setting up a business, getting in shape, or writing a novel - but haven't gotten round to actually doing it? Does 'now' never feel like a good time to start? The time has come • In January 2015, entrepreneur and bestselling author Shaa Wasmund made a decision: to finally get what she wanted. Years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be. As she discovered, the key to getting what you want is within reach • Building on her many years of professional experience and inspired by her own personal challenges and sh*t-fixing moments, How to Fix Your Sh*t is your pocket life coach. In this simple and systematic guide, Wasmund will empower you to conquer fear, ditch the excuses and start living your best life today
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г. Москва
3 099 руб.
High performance isn't born. It's made • This book uncovers the eight essential habits of the world's leading sportspeople, coaches and entrepreneurs • From taking responsibility for your situation to finding your 'Trademark Behaviours', it reveals how the world's highest-achieving people unlocked their potential - and how you can too. Anyone can learn the secrets of high performance • Drawing on conversations with... Dina Asher-Smith | Steven Bartlett | Tom Daley | Steven Gerrard | Evelyn Glennie | Ole Gunnar Solskj?r | Kelly Holmes | Chris Hoy | Eddie Jones | Siya Kolisi | Frank Lampard | Jo Malone | Matthew McConaughey | Ant Middleton | Tracey Neville | Robin Van Persie | Mauricio Pochettino | Gareth Southgate | Holly Tucker | Jonny Wilkinson | Clive Woodward | Toto Wolff and many more
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г. Москва
2 584 руб.
Bored of feeling stuck and repeating the same situations, again and again? Luna is your definitive guide to finally making the changes in your life that you've been waiting for: the mystical way • You can expect a combination of Moon teachings, astrology, rituals, crystals, meditations and Tarot, that you can use to align with the Moon's cycles. Tamara will guide you through Waning Moon Rituals to help you move on from your ex and let go of what's been holding you back. New Moon Rituals to activate some game-changing intentions to make your version of success and happiness reality. Waxing Moon Rituals to support you to feel more energised and motivated. Full Moon Rituals to help you get a long-awaited pay-rise and a love spell for when you need a boost in your romantic life
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г. Москва
3 099 руб.
From the world's first fashion psychologist, a pioneering guide to a calmer, happier and more confident you • What you wear affects your mood, how you feel about yourself and how others think about you. How you dress matters • As a qualified therapist, designer, fashion PR and former model, Dawnn Karen understands better than anyone the intimate relationship between what you wear and how you feel. Working with clients that are stuck in a rut, Karen shows people how to use clothes to express their identity, build their self-confidence and work through wardrobe hang-ups • In Dress Your Best Life, Karen draws on her research and client work, teaching you how to • - reduce anxiety through colour choices • - dress to match or lift your mood • - maintain cultural identity when dressing • - project power at home and work • This book will help you harness the power of clothes to change your life
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г. Москва
3 576 руб.