Penguin The Contagious Commandments. Ten Steps to Brand Bravery Kemp-Robertson Paul, Barth Chris

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? • Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution • Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too подробнее

The Thinking Woman's Guide to Real Magic is a sparkling romantic adventure • When Nora Fischer stumbles, quite literally, into a magical world where everyone is glamorous and life is one long party, she's immediately captivated • What she doesn't realise, because everything is such fun, is that there's a darker side to her new friends. In fact, it's only after she agrees to marry the charismatic, masterful Raclin that she discovers she's a prisoner in this new world • If Nora is to escape, then she has just one hope: the magician Aruendiel. And if she can also persuade him to teach her the art of real magic, then she might just be able to return home • Is that what she wants, though? Aruendiel has a biting tongue, a shrouded past and no patience, so there's no way Nora could be falling for him

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2 623 руб.

Penguin The Cynic Philosophers from Diogenes to Julian Diogenes, Julian

A unique new volume illuminating the philosophy of the ancient Greek and Roman Cynics • From their founding in the fifth century BC and for over 800 years, the Cynic philosophers sought to cure humanity of greed and vice with their proposal of living simply. They guaranteed happiness to their adherents through freedom of speech, poverty, self-sufficiency and physical hardiness. In this fascinating and completely new collection of Cynic writing through the centuries, from Diogenes and Hipparchia, to Lucian and the Roman emperor Julian, the history and experiences of the Cynic philosophers are explored to the full

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3 053 руб.

Penguin Not Without a Fight. Ten Steps to Becoming Your Own Champion Ali Ramla

Ramla Ali's life inside and outside the ring represents her ruthless refusal to quit and passion to fight for what she believes in • In her first book, Ramla details ten key fights - a combination of life's constant challenges and real bouts she's endured both in and outside of the ring - that have shaped her remarkable rise to date • From her arrival in England as a refugee to being drawn to the energy and spirit of her first boxercise class; from the adrenaline of her first amateur fights to how she often powered on alone, searching for a community of women like her, and her biggest win of all: letting love into her life • Each relatable lesson is packed full of honesty and urgency, powering the reader on to become their own champion

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2 392 руб.

Penguin The Numbers Game. Why Everything You Know About Football is Wrong Anderson Chris, Sally David

Football has always been a numbers game: 4-4-2, the big number 9 and 3 points for a win. But what if up until now we've been focusing on the wrong numbers? What if the numbers that really matter, the ones that hold the key to winning matches, are actually 2.66, 53.4, 50/50, and 0 > 1? What if managers only make a 15% difference? What if Chelsea should have bought Darren Bent? • In this incisive, myth-busting book, Chris Anderson, former goalkeeper turned football statistics guru, and David Sally, former baseball pitcher turned behavioural economist, show that every shred of knowledge we can gather can help us to love football and understand it even more. You'll discover why stopping a goal is more valuable than scoring one, why corners should be taken short, and why it is better to improve your worst player than to buy a superstar

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2 491 руб.

Penguin The AfterGrief. Finding a Way to Live After Loss Edelman Hope

Grief is a path we can all expect to walk one day, when we lose someone we love, and life suddenly looks different • In The Aftergrief, Hope Edelman helps us to understand that loss isn't something to get over, get past, or move beyond. Drawing on her own experiences of early bereavement, as well as interviews with dozens of people who have lost someone dear, The Aftergrief guides us through • · The story of grief • · Getting it together • · New and old grief • · Finding self-expression • · Reauthoring your story of loss • · Finding continuity • Offering advice for processing loss, regaining balance in its wake and even finding new purpose, Edelman reminds us that our sorrow can ebb and flow, recede and return, and this doesn't mean that we're 'doing it wrong

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2 385 руб.

Penguin The Euro. And its Threat to the Future of Europe Stiglitz Joseph E

Can the Euro be saved? Should it be? • Nobel prize-winning economist Joseph E. Stiglitz dismantles the prevailing consensus around what ails Europe - arguing that economic stagnation is a direct result of the Euro's flawed birth, demolishing the champions of austerity and offering solutions that can rescue the continent from further devastation

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2 883 руб.

Penguin The Origin of Our Species Stringer Chris

Chris Stringer's bestselling The Origin of our Species tackles the big questions in the ongoing debate about the beginnings of human life on earth • Do all humans originate from Africa? How did we spread across the globe? Are we separate from Neanderthals, or do some of us actually have their genes? When did humans become 'modern' - are traits such as art, technology, language, ritual and belief unique to us? Has human evolution stopped, or are we still evolving? • Chris Stringer has been involved in much of the crucial research into the origins of humanity, and here he draws on a wealth of evidence - from fossils and archaeology to Charles Darwin's theories and the mysteries of ancient DNA - to reveal the definitive story of where we came from, how we lived, how we got here and who we are

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2 491 руб.

Penguin The Plague Камю Альбер

The Plague is Albert Camus's world-renowned fable of fear and courage • The townspeople of Oran are in the grip of a deadly plague, which condemns its victims to a swift and horrifying death. Fear, isolation and claustrophobia follow as they are forced into quarantine. Each person responds in their own way to the lethal disease: some resign themselves to fate, some seek blame, and a few, like Dr Rieux, resist the terror • An immediate triumph when it was published in 1947, The Plague is in part an allegory of France's suffering under the Nazi occupation, and a story of bravery and determination against the precariousness of human existence

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1 233 руб.

Penguin The Secret Pilgrim Ле Карре Джон

The eighth of John le Carre's espionage novels to feature his most enduring and well-loved character, George Smiley, and a gripping feat of narrative brilliance, The Secret Pilgrim is published in Penguin Modern Classics with an afterword by the author • The Cold War is over and Ned has been demoted to the training academy. He asks his old mentor, George Smiley, to address his passing-out class. There are no laundered reminiscences; Smiley speaks the truth - perhaps the last the students will ever hear. As they listen, Ned recalls his own painful triumphs and inglorious failures, in a career that took him from the Western Isles of Scotland to Hamburg and from Israel to Cambodia. He asks himself: Did it do any good? What did it do to me? And what will happen to us now? In this late Smiley novel, the great spy gives his own humane and unexpected answers

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2 385 руб.

Penguin The Voyage of the Beagle Darwin Charles

The Voyage of the Beagle is Charles Darwin's account of the momentous voyage which set in motion the current of intellectual events leading to The Origin of Species. This Penguin Classics edition is edited with an introduction and notes by Janet Brown and Michael Neve • When HMS Beagle sailed out of Devonport on 27 December 1831, Charles Darwin was twenty-two and setting off on the voyage of a lifetime. His journal, here reprinted in a shortened form, shows a naturalist making patient observations concerning geology, natural history, people, places and events. Volcanoes in the Galapagos, the Gossamer spider of Patagonia and the Australasian coral reefs - all are to be found in these extraordinary writings. The insights made here were to set in motion the intellectual currents that led to the theory of evolution, and the most controversial book of the Victorian age: The Origin of Species

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2 349 руб.

Penguin The Warden Троллоп Энтони

The Penguin English Library Edition of The Warden by Anthony Trollope • 'It was so hard that the pleasant waters of his little stream should be disturbed and muddied ... that his quiet paths should be made a battlefield: that the unobtrusive corner of the world which been allotted to him ... made miserable and unsound' • Trollope's witty, satirical story of a quiet cathedral town shaken by scandal - as the traditional values of Septimus Harding are attacked by zealous reformers and ruthless newspapers - is a drama of conscience that pits individual integrity against worldly ambition. In The Warden Anthony Trollope brought the fictional county of Barsetshire to life, peopled by a cast of brilliantly realised characters that have made him among the supreme chroniclers of the minutiae of Victorian England

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1 670 руб.

Penguin The Hollow Sea Kirby Annie

The story goes that, many years ago, the remote North Atlantic archipelago of St Hia was home to a monster • Her name was Thordis, and she had been adored. But when she was unable to provide her husband with a child, he sought one elsewhere - and Thordis was driven to a terrible act, before disappearing from her home • Today, lashed by storms and far from the mainland, the islands are dangerous. Many have been lost to a wild stretch of water known as the Hollow Sea • But to one visitor, it feels like a haven • After several years trying to become a mother, Scottie has made the heart-breaking decision to leave her home and her husband in search of a fresh start. Upon her arrival on St Hia, the islanders warn her against asking questions about Thordis - but Scottie can't resist the mystery of what happened to the woman whose story became legend

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4 531 руб.

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