Random House Business The Start-up of You. Adapt, Take Risks, Grow Your Network, and Transform Your Life Hoffman Reid, Casnocha Ben

The new economics of culture and commerce • What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? • In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it

This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business • The Grid provides the mental scaffolding to help you • · Evaluate and refine product and service ideas • · Reduce risk by considering the broader impact of strategic decisions • · Identify the root causes of business challenges • · Anticipate the impact of changes in the market and turn them to your advantage • · Collaborate more effectively across teams • Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making

From the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to enjoy your job • Do you want to get more done, feel less stressed and love your job again? • Sometimes having a job can feel like hard work. But between Monk Mode mornings, silent meetings and crisp Thursdays, the solutions are at your fingertips • Bruce Daisley knows a thing or two about the workplace. In the course of a career that has taken him from some of the world's biggest media companies to Twitter, via Google and YouTube, he has become a leading expert on how we work now. And in his hugely popular podcast Eat Sleep Work Repeat, he has explored ways to fix it. Now he shares 30 brilliant - and refreshingly simple - tips on how to make your job more productive, more rewarding - and much, much more enjoyable

Иногда даже самые важные проекты могут казаться мучительно медленными. Но так не обязательно должно быть. В своем международном бестселлере Scrum Джей Джей Сазерленд представил простой революционный инструмент, используемый Google, Amazon и ФБР для повышения производительности каждой команды. Он назвал это методом Scrum • Теперь Сазерленд возвращается с пошаговым руководством по использованию этой революционной системы на любом уровне любой компании. Благодаря своему акценту на быстрые инновации, неформальные совещания и быстрое принятие решений, Scrum изменит вашу производительность - начиная с сегодняшнего дня • "Метод управления проектами, известный как Scrum, возможно, является наиболее широко используемым инструментом повышения производительности среди высокотехнологичных компаний

The everything-you-need-to-know WIRED guide to cryptocurrency • The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change the world of money? • In this brilliantly clear, one-stop guide WIRED Senior Editor Gian Vopicelli explains everything you need to know about cryptocurrency. He outlines its development and describes precisely how it operates. He demystifies the jargon it has spawned, from blockchain, Bitcoin and stablecoins to mining, smart contracts and forking. He looks at the political and economic ideologies that drive it. And he addresses the central question: will cryptocurrency have the transformative economic and social impact that its champions claim for it?

How your business can get ahead in the age of big tech • From the million-copy-bestselling author of Execution • 'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes • Welcome to the age of big tech. The old rules no longer apply • How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game • Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking

From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business • A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns • Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks • It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth

Born in 1963, in an era of bread shortages, Anya grew up in a communal Moscow apartment where eighteen families shared one kitchen. She sang odes to Lenin, black-marketeere Juicy Fruit gum at school, watched her father brew moonshine, and, like most Soviet citizens, longed for a taste of the mythical West. It was a life by turns absurd, naively joyous, and melancholy—and ultimately intolerable to her anti-Soviet mother, Larisa. When Anya was ten, she and Larisa fled the political repression of Brezhnev-era Russia, arriving in Philadelphia with no winter coats and no right of return. Now Anya occupies two parallel food universes: one where she writes about four-star restaurants, the other where a taste of humble kolbasa transports her back to her scarlet-blazed socialist past

In the early years of Queen Victoria's reign, HMS Erebus undertook two of the most ambitious naval expeditions of all time • On the first, she ventured further south than any human had ever been. On the second, she vanished with her 129-strong crew in the wastes of the Canadian Arctic • Her fate remained a mystery for over 160 years • Then, in 2014, she was found

The everything-you-need-to-know WIRED guide to the future of genomics • Genome sequencing is one of the most exciting scientific breakthroughs of the past thirty years. But what precisely does it involve and how is it developing? • In this brilliantly wide-ranging, one-stop guide WIRED journalist Rachael Pells explains the science behind genomics. She analyses its practical applications in medical diagnosis and the treatment of conditions that range from cancer to severe allergic reactions to cystic fibrosis. She considers its potential to help with advances in agriculture and environmental science. She explores the ethics of genetic modification and the dangers involved when humans 'play God'. And she addresses the fundamental question: to what extent will future advances transform human longevity and the quality of life

Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014 • Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings • In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow