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The everything-you-need-to-know WIRED guide to the future of genomics • Genome sequencing is one of the most exciting scientific breakthroughs of the past thirty years. But what precisely does it involve and how is it developing? • In this brilliantly wide-ranging, one-stop guide WIRED journalist Rachael Pells explains the science behind genomics. She analyses its practical applications in medical diagnosis and the treatment of conditions that range from cancer to severe allergic reactions to cystic fibrosis. She considers its potential to help with advances in agriculture and environmental science. She explores the ethics of genetic modification and the dangers involved when humans 'play God'. And she addresses the fundamental question: to what extent will future advances transform human longevity and the quality of life

Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014 • Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings • In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow

How your business can get ahead in the age of big tech • From the million-copy-bestselling author of Execution • 'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes • Welcome to the age of big tech. The old rules no longer apply • How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game • Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking

How do Olympic medal-winning athletes turbo-charge their motivation? • How do multi-millionaire founders develop the habits of champions? • And how do Premier League football coaches lead their teams to victory? • High Performance reveals the methods the world's most remarkable athletes, coaches and entrepreneurs use to excel • From taking responsibility for your situation to finding your 'trademark behaviours', thinking flexibly to crafting a high performance culture, Jake Humphrey and Professor Damian Hughes identify the eight crucial steps to becoming the best 'you' possible • Along the way, they draw on cutting-edge research to explain why these methods work - and how we can all use them. Anyone can learn the secrets of high performance • Drawing on conversations with

The cofounder of LinkedIn offers a revolutionary new blueprint for thriving in today's fractured world of work • From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you' • In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd

Scrum - это революционный подход к управлению проектами и формированию команды, который помог преобразовать все - от компаний-разработчиков программного обеспечения до вооруженных сил США и здравоохранения в крупных американских больницах. В новой крупной книге "Схватка. Революционный подход к формированию команд, соблюдению сроков и повышению производительности" ее автор Джефф Сазерленд подробно и шаг за шагом объясняет, как она работает - и как ее можно заставить работать для кого угодно и где угодно • Книга на английском языке • Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major American hospitals. In this major new book its originator, Jeff Sutherland, explains precisely and step by step how it operates - and how it can be made to work for anyone, anywhere

Riding as fast as you could for as long as you could was the main tactic in the early days of road racing when Grand Tours could be won by hours. Now a minute's delay thanks to a puncture could ruin a rider's chances over a three week race and the sport is described as nothing less than chess on wheels. The intricacies and complexities of cycling are what makes it so appealing: an eye for opportunity and a quick mind are just as crucial to success as a "big engine" or good form • How do you cope with crosswinds, cobbles, elbows-out sprints, weaving your way through a teeming peloton? Why are steady nerves one of the best weapons in a rider's arsenal and breakaway artists to be revered? Where do you see the finest showcase of tactical brilliance? Peter Cossins takes us on to the team buses to hear pro cyclists and directeurs sportifs explain their tactics: when it went right, when they got it wrong - from sprinting to summits, from breakaways to bluffing

Новая волна антропологических исследований меняет то, как мир ведет бизнес. Книга "Антроповидение. Как антропология может объяснить бизнес и жизнь" показывает, как это сделать • Чтобы понимать бизнес, вам нужно мыслить как антрополог • За свою карьеру, длящуюся три десятилетия, Джиллиан Тетт завоевала репутацию одного из самых проницательных британских финансовых журналистов. Но прежде чем присоединиться к Financial Times, Тетт защитила докторскую диссертацию по антропологии в Кембридже - и именно ее антропологическое образование дает ей такое острое, как бритва, понимание глобального бизнеса • Книга на английском языке • A new wave of anthropological research is transforming how the world does business. This book reveals how • To understand business, you need to think like an anthropologist

The new economics of culture and commerce • What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? • In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it

From the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to enjoy your job • Do you want to get more done, feel less stressed and love your job again? • Sometimes having a job can feel like hard work. But between Monk Mode mornings, silent meetings and crisp Thursdays, the solutions are at your fingertips • Bruce Daisley knows a thing or two about the workplace. In the course of a career that has taken him from some of the world's biggest media companies to Twitter, via Google and YouTube, he has become a leading expert on how we work now. And in his hugely popular podcast Eat Sleep Work Repeat, he has explored ways to fix it. Now he shares 30 brilliant - and refreshingly simple - tips on how to make your job more productive, more rewarding - and much, much more enjoyable

Should we cooperate, compete, or both? • Is it in our best interest to compete or to cooperate? • Some have argued that humans are fundamentally competitive and that pursuing our self-interest is the best way to get ahead. Others believe that we are hard-wired to cooperate and are most successful when we collaborate with others • In Friend and Foe, leading psychologists Adam Galinsky and Maurice Schweitzer draw on original, cutting-edge research to explain why this debate misses the mark. They argue that it is only by learning how to strike the right balance between competition and cooperation that we can improve long-term relationships and maximise success in work and life • Galinsky and Schweitzer show how holding these two forces in the right balance can enable us to turn weaknesses into strengths, to recognise deception and build trust, and to improve our powers of negotiation without alienating our counterparts

From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business • A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns • Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks • It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth