Random House Business The Scrum Fieldbook Sutherland J. J

This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business • The Grid provides the mental scaffolding to help you • · Evaluate and refine product and service ideas • · Reduce risk by considering the broader impact of strategic decisions • · Identify the root causes of business challenges • · Anticipate the impact of changes in the market and turn them to your advantage • · Collaborate more effectively across teams • Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making

The new economics of culture and commerce • What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? • In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it

The cofounder of LinkedIn offers a revolutionary new blueprint for thriving in today's fractured world of work • From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you' • In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd

From the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to enjoy your job • Do you want to get more done, feel less stressed and love your job again? • Sometimes having a job can feel like hard work. But between Monk Mode mornings, silent meetings and crisp Thursdays, the solutions are at your fingertips • Bruce Daisley knows a thing or two about the workplace. In the course of a career that has taken him from some of the world's biggest media companies to Twitter, via Google and YouTube, he has become a leading expert on how we work now. And in his hugely popular podcast Eat Sleep Work Repeat, he has explored ways to fix it. Now he shares 30 brilliant - and refreshingly simple - tips on how to make your job more productive, more rewarding - and much, much more enjoyable

Scrum - это революционный подход к управлению проектами и формированию команды, который помог преобразовать все - от компаний-разработчиков программного обеспечения до вооруженных сил США и здравоохранения в крупных американских больницах. В новой крупной книге "Схватка. Революционный подход к формированию команд, соблюдению сроков и повышению производительности" ее автор Джефф Сазерленд подробно и шаг за шагом объясняет, как она работает - и как ее можно заставить работать для кого угодно и где угодно • Книга на английском языке • The definitive book on the Scrum methodology from its co-creator and the CEO of Scrum, Inc., Jeff Sutherland • Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major hospitals

The everything-you-need-to-know WIRED guide to the future of genomics • Genome sequencing is one of the most exciting scientific breakthroughs of the past thirty years. But what precisely does it involve and how is it developing? • In this brilliantly wide-ranging, one-stop guide WIRED journalist Rachael Pells explains the science behind genomics. She analyses its practical applications in medical diagnosis and the treatment of conditions that range from cancer to severe allergic reactions to cystic fibrosis. She considers its potential to help with advances in agriculture and environmental science. She explores the ethics of genetic modification and the dangers involved when humans 'play God'. And she addresses the fundamental question: to what extent will future advances transform human longevity and the quality of life

The everything-you-need-to-know WIRED guide to cryptocurrency • The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change the world of money? • In this brilliantly clear, one-stop guide WIRED Senior Editor Gian Vopicelli explains everything you need to know about cryptocurrency. He outlines its development and describes precisely how it operates. He demystifies the jargon it has spawned, from blockchain, Bitcoin and stablecoins to mining, smart contracts and forking. He looks at the political and economic ideologies that drive it. And he addresses the central question: will cryptocurrency have the transformative economic and social impact that its champions claim for it?

How your business can get ahead in the age of big tech • From the million-copy-bestselling author of Execution • 'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes • Welcome to the age of big tech. The old rules no longer apply • How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game • Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking

From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business • A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns • Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks • It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth

Think you know how to launch a successful business? Think again • Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they've seen what makes some businesses thrive - and some fail • Now, they draw on what they've learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong - and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success

How do Olympic medal-winning athletes turbo-charge their motivation? • How do multi-millionaire founders develop the habits of champions? • And how do Premier League football coaches lead their teams to victory? • High Performance reveals the methods the world's most remarkable athletes, coaches and entrepreneurs use to excel • From taking responsibility for your situation to finding your 'trademark behaviours', thinking flexibly to crafting a high performance culture, Jake Humphrey and Professor Damian Hughes identify the eight crucial steps to becoming the best 'you' possible • Along the way, they draw on cutting-edge research to explain why these methods work - and how we can all use them. Anyone can learn the secrets of high performance • Drawing on conversations with