Arcturus The Art of Rhetoric Aristotle

With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters' tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle (384-322 BC) establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill

Дар речи очень ценен. Мы постоянно пользуемся им в нашей жизни. Порой, от правильного сказанного слова зависит судьба семьи или целого государства • "Риторика" - труд древнегреческого философа, ученика Платона - Аристотеля, посвящен не просто искусству правильной речи. В своем произведении Аристотель раскрывает качества, которыми должен обладать человек, стремящийся к осмысленному и убедительному выражению своих мыслей • Интересно, что на "Риторике", написанной Аристотелем в IV веке, основываются многие современные идеи по "искусству убеждения". Это доказывает вневременное значение и ценность мудрости, изложенной в этом труде • Книга на английском языке • Despite dating from the 4th century BC, The Art of Rhetoric continues to be regarded by many as the single most important work on the art of persuasion

'The Commander stands for the virtues of wisdom, sincerity, benevolence, courage, and strictness.' • For more than 2000 years, The Art of War has been studied by generations of military commanders as well as leaders from the worlds of business, politics, sport, and many other areas • Simply and succinctly, the axioms contained here present clear lessons on everything a great strategist needs to consider, including • Making plans • Tactics-and how to vary them • Conserving the energy of one's forces • Boosting morale, and • Assessing your opponents • Beautifully illustrated with works from Chinese antiquity, this edition of The Art of War is one to treasure

The Art of War - is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism. The text is composed of 13 chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on military strategy and tactics. It has been the most famous and influential of China's Seven Military Classics, and "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name." It has had an influence on Eastern and Western military thinking, business tactics, legal strategy and beyond

Suitable for beginners and more experienced artists, The Art of Drawing covers a complete range of subject matter, from basic exercises in line and tone, to still life, landscapes, animals, and human portraits. At every stage, the reader will be shown the stages of drawing and be inspired to put pencil to paper. This book does not expect readers to have a background in art, a detailed knowledge of artists or anatomy, just a willingness to learn and experiment, to see the world in a different light, and to simply have fun

This luxurious 7-volume boxset contains the most famous military texts of Ancient China, bound in high-quality cloth and presented in a decorative slipcase • Written between 500 BCE and 700 CE, these texts have inspired generals for millennia, both in China and the wider world. Their understanding of warfare also has also shaped tactics beyond the military, shedding light on modern subjects such as leadership and corporate strategy • These clothbound volumes are beautifully presented, with elegant cover designs and gold-foil embossing. Brand-new translations are featured by Stefan Harvey and Rory Weaver among others, and each book is introduced by Dr Justin Winslett, an expert in classical Chinese history • Whether you wish to learn about Eastern philosophy, Chinese history or military strategy, this deluxe slipcased collection is essential reading and a wonderful edition to any bookshelf

Though often wrongly confused with hedonism, the Epicurean ideal of achieving true happiness was in reality an austere, utilitarian philosophy of kindness, equality and moderation of appetites. This edition of Epicurus' surviving works, as recorded by Diogenes Laertius, includes introductory chapters from Robert Drew Hicks's Stoics and Epicureans (1910)

Sketching is a wonderful pastime and a great way to build up your drawing skills. You can use it to record your experiences and subjects that interest you, just by jotting down an impression in your sketchbook. In this inspiring manual, artist Vivienne Coleman guides you through a variety of subjects in easy, confidence-building steps. She shows you how to do complete drawings in just a few minutes, so that you can make sketching part of your daily life. She also demonstrates how sketches can be developed into more detailed work. From pets and people to landscape and urban scenes, this book reveals how versatile and exciting sketching can be

Этот уникальный трактат о военном искусстве существует уже более двух тысячелетий, - он неоднократно переводился на разные языки, а полководцы многих стран, принимая на вооружение описанные здесь стратегии, достигали сокрушительных побед в войнах. Автором "Искусства войны" считается китайский стратег и военачальник Сунь-Цзы (VI-V в. до н. э.). Даже в наши дни этот трактат не утратил своей актуальности и пользуется популярностью не только у военных, но и среди коммерсантов, бизнесменов и владельцев крупных компаний, помогая им совершенствовать методы управления персоналом, достигать выгодного сотрудничества с партнерами и побеждать конкурентов • Книга на английском языке • ''Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt

Sincerity is the end and the beginning of all things; without sincerity there would be nothing. - Inazo Nitobe, The Way of the Samurai • This beautiful jacketed hardback collection brings together five iconic works of Eastern philosophy. Full of timeless wisdom and invaluable advice, these classic Chinese and Japanese texts condense the spiritual teachings from thousands of years of history • Includes • The Art of War • Tao Te Ching • The Analects of Confucius • The Way of the Samurai • Mencius • Drawing upon military strategy, leadership, honor and spiritual philosophy, this collection offers penetrating insights which are still pertinent in the modern world

For more than two millennia, Sun Tzu’s The Art of War has influenced some of history’s most successful decision-makers. In this striking hardback guide, business journalist Mark Smith extracts key lessons from this timeless work and explains how they can be applied to modern business • Learn to understand your rivals, make calculated moves, avoid prolonged conflict and more - all based in Sun Tzu’s own teachings. Case studies involving some of the world’s most famous companies are featured, including Amazon and Airbnb. You will find unique real-world examples of Sun Tzu’s teachings in practice, from Californian app developers to TED Talkers, with tips and insights that can help you on the road to success. At the end of each chapter, the original words of Sun Tzu are included, offering you the chance to consider his advice for yourself

Компактная Подставка для Бритья - Никель (для Кисти) Легкая подставка для гигиеничного хранения кисти для бритья Высотой 13 см с основанием 4,5 см в диаметре Занимает минимальное пространство для удобного расположения в ванной Позволяет правильно сушить кисть для бритья волосками вниз Продлевает срок службы кисти для бритьяПодходит для большинства кистей The Art of Shaving Благодаря никелевому покрытию не боится ржавчины и влажных условий