Penguin The Art of Rhetoric Aristotle

Moral character, so to say, constitutes the most effective means of proof • In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece • As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens

Дар речи очень ценен. Мы постоянно пользуемся им в нашей жизни. Порой, от правильного сказанного слова зависит судьба семьи или целого государства • "Риторика" - труд древнегреческого философа, ученика Платона - Аристотеля, посвящен не просто искусству правильной речи. В своем произведении Аристотель раскрывает качества, которыми должен обладать человек, стремящийся к осмысленному и убедительному выражению своих мыслей • Интересно, что на "Риторике", написанной Аристотелем в IV веке, основываются многие современные идеи по "искусству убеждения". Это доказывает вневременное значение и ценность мудрости, изложенной в этом труде • Книга на английском языке • Despite dating from the 4th century BC, The Art of Rhetoric continues to be regarded by many as the single most important work on the art of persuasion

The teachings of Epicurus-about life and death, religion and science, physical sensation, happiness, morality, and friendship-attracted legions of adherents throughout the ancient Mediterranean world and deeply influenced later European thought. Though Epicurus faced hostile opposition for centuries after his death, he counts among his many admirers Thomas Hobbes, Thomas Jefferson, Karl Marx, and Isaac Newton. This volume includes all of his extant writings-his letters, doctrines, and Vatican sayings-alongside parallel passages from the greatest exponent of his philosophy, Lucretius, extracts from Diogenes Laertius' Life of Epicurus, a lucid introductory essay about Epicurean philosophy, and a foreword by Daniel Klein, author of Travels with Epicurus and coauthor of the New York Times bestseller Plato and a Platypus Walk into a Bar

This book will give you many hours of your life back • Scheduling doctor's appointments. Planning a party. Buying a present. Filling out paperwork. These are the kind of secretarial and managerial tasks necessary to run a life and a household. Elizabeth Emens was a working mother with two young children, swamped like so many of us, when she realised that 'life admin' was consuming her. Desperate to survive and to help others along the way, she gathered favourite tips and tricks, admin confessions, and the secrets of admin-happy households • Drawing on her research and writing in a wholly original manner, she shows how admin affects our lives; how we might reduce, redistribute and even prevent it; what 'admin personalities' we might have; and how to deal with it in relationships

Every day, in every court and tribunal, advocates represent us all - Crown and defendant, landlord and tenant, rich and poor, honest and false alike. What are the duties to court and client? This book surveys the role of advocates at every stage of their work

The third book from the CEO of the Happiness Research Institute and internationally bestselling author of The Little Book of Hygge, Meik Wiking • Why is it that a piece of music, a smell, a taste can take us back to something we had forgotten? How is it that we remember our first kiss in detail, but barely remember anything of a fortnight's holiday from five years ago? Memories are the cornerstones of our identity, shaping who we are, how we act, and how we feel. But how do we make and keep the memories that bring us lasting joy? • Happiness expert Meik Wiking has the answers. In The Art of Making Memories he brings together his extensive research drawn from the world's biggest study on happy memories (which involved 1000 people from 75 countries), conducted at the Happiness Research Institute, along with data and diaries, interviews, global surveys and studies, and real-life behavioural science and happiness experiments, to explain the nuances of nostalgia, the different ways we form memories around our experiences, and how we can become better at recalling them

The new take on an ancient concept that will bring peace, tranquillity and happiness to everyday life • Relax and find happiness amid the swirl of the modern world with this internationally bestselling guide to simplifying your life by a Japanese monk who embodies the wisdom of Zen • Drawing on centuries of wisdom, renowned Zen Buddhist priest Shunmyo Masuno applies the essence of Zen to modern life in clear, practical, easily adopted lessons - one a day for 100 days. Discover how • * Lining up your shoes after you take them off can bring order to your life • * Putting down your fork after every bite can help you feel more grateful for what you have • * Spending time barefoot can strengthen your body • * Planting a flower and watching it grow can teach you to embrace change • * Going outside to watch the sunset can make every day feel celebratory • In Zen: The Art of Simple Living, you will learn to find happiness not by seeking out extraordinary experiences but by making small changes - to what you do, how you think, how you interact with others and how you appreciate the present moment

Компактная Подставка для Бритья - Никель (для Кисти) Легкая подставка для гигиеничного хранения кисти для бритья Высотой 13 см с основанием 4,5 см в диаметре Занимает минимальное пространство для удобного расположения в ванной Позволяет правильно сушить кисть для бритья волосками вниз Продлевает срок службы кисти для бритьяПодходит для большинства кистей The Art of Shaving Благодаря никелевому покрытию не боится ржавчины и влажных условий

Сандаловая Расческа для Бороды Качественная расческа для бороды для мужчин Отличное дополнение к любому режиму бритья и ухода за собой Обладает двумя видами зубчиков для идеального ухода за бородой Широкие зубчики подходят для кудрявых и волнистых волос, тонкие - для прямых волос Изготовлена из аргентинского зеленого сандала В комплекте сумка для хранения из искусственной кожи с тисненым логотипом The Art of Shaving

Синтетическая Кисть для Бритья - Черная Необходимый инструмент для мужчин для идеального бритья Изготовлен из натуральной шерсти барсука (машинной стрижки и ручной сборки) Создает густую теплую пену за счет удержания теплой воды для смягчения щетины Приподнимает щетину для гладкого бритья Бережно отшелушивает кожу, освобождая застрявшие волоски и предотвращая врастание С черной акриловой ручкой с фирменным логотипом The Art of Shaving

The path to achieving Zen (a balance between the body and the mind) is brilliantly explained by Professor Eugen Herrigel in this timeless account • This book is the result of the author's six year quest to learn archery in the hands of Japanese Zen masters. It is an honest account of one man's journey to complete abandonment of 'the self' and the Western principles that we use to define ourselves. Professor Herrigel imparts knowledge from his experiences and guides the reader through physical and spiritual lessons in a clear and insightful way • Mastering archery is not the key to achieving Zen, and this is not a practical guide to archery. It is more a guide to Zen principles and learning and perfect for practitioners and non-practitioners alike

The Penguin English Library Edition of The War of the Worlds by H. G. Wells • 'Death!' I shouted. 'Death is coming! Death!' • In this pioneering, shocking and nightmarish tale, naive suburban Londoners investigate a strange cylinder from space, but are instantly incinerated by an all-destroying heat-ray. Soon, gigantic killing machines that chase and feed on human prey are threatening the whole of humanity. A pioneering work of alien invasion fiction, The War of the World's journalistic style contrasts disturbingly with its horrifying visions of the human race under siege • The Penguin English Library - 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War