Penguin How Civil Wars Start. And How to Stop Them Walter Barbara F

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? • Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution • Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too

A ground-breaking new framework for embracing middle age and beyond - from acclaimed psychologist and No 1 bestselling author of Flourishing • Middle-age is cross-roadsy - having arrived, you're looking back in wonder about how you got here, and also looking ahead, thinking: where to next? The realisation that neither time nor choices are limitless is both daunting and exciting - this is the moment to take stock and figure out how to make the best of every precious moment of your second act • Your One Wild and Precious Life is an eye-opening account of this vital and surprisingly liberating life-stage. Crucially, it sets out how you can transform your thinking to reclaim control over your life, connect with who you truly are and face the future with joy and a sense of purpose

This book is a self-help book. Its objective, as it says on the cover, is to show you how to get filthy rich in rising Asia. And to do that it has to find you, huddled, shivering, on the packed earth under your mother's cot one cold, dewy morning. Your anguish is the anguish of a boy whose chocolate has been thrown away, whose remote controls are out of batteries, whose scooter is busted, whose new sneakers have been stolen. This is all the more remarkable since you've never in your life seen any of these things

A wife who must keep her affair secret • A husband who has the power to bring her lover down • A marriage that could end in murder • Beth was still reeling from the end of her affair the night she met Albie - a man who knows her ex better than anyone, but has no idea of their history • He's perfectly placed to give Beth the revenge she craves - if only she can keep her secret safe • But how far is she willing to go?

Penguin Readers is an ELT graded reader series for learners of English as a foreign language. With carefully adapted text, new illustrations and language learning exercises, the print edition also includes instructions to access supporting material online • Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content • The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers story comprehension and develop vocabulary

How I Live Now is an original and poignant book by Meg Rosoff • How I Live Now is the powerful and engaging story of Daisy, the precocious New Yorker and her English cousin Edmond, torn apart as war breaks out in London, from the multi award-winning Meg Rosoff. How I Live Now has been adapted for the big screen by Kevin Macdonald, starring Saoirse Ronan as Daisy and releases in 2013 • Fifteen-year-old Daisy thinks she knows all about love. Her mother died giving birth to her, and now her dad has sent her away for the summer, to live in the English countryside with cousins she's never even met • There she'll discover what real love is: something violent, mysterious and wonderful. There her world will be turned upside down and a perfect summer will explode into a million bewildering pieces

Penguin Readers is an ELT graded reader series for learners of English as a foreign language. With carefully adapted text, new illustrations and language learning exercises, the print edition also includes instructions to access supporting material online • Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content • The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers story comprehension and develop vocabulary

How I Came to Know Fish (1974) is Ota Pavel's magical memoir of his childhood in Czechoslovakia. Fishing with his father and his Uncle Prosek - the two finest fishermen in the world - he takes a peaceful pleasure from the rivers and ponds of his country. But when the Nazis invade, his father and two older brothers are sent to concentration camps and Pavel must steal their confiscated fish back from under the noses of the SS to feed his family. With tales of his father's battle to provide for his family both in wealthy freedom and in terrifying persecution, this is one boy's passionate and affecting tale of life, love and fishing

Penguin Readers is an ELT graded reader series for learners of English as a foreign language. With carefully adapted text, new illustrations and language learning exercises, the print edition also includes instructions to access supporting material online • Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content • The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers' story comprehension and develop vocabulary

Penguin Readers – серия разделённых на уровни книг для изучающих английский язык. Читателей ждут не только красивые иллюстрации, тщательно обработанные тексты и упражнения на изучение языка, но и инструкции, которые помогут получить доступ к дополнительным материалам, выложенным в сети • В книги серии входят адаптированные тексты известных классических и современных произведений художественной литературы и нон-фикшн книг • Восемь уровней серии Penguin Readers соответствуют международному стандарту CEFR. В эту книгу 5 уровня входит адаптированный текст романа Джейн Остин «Чувство и чувствительность». Она предназначена для читателей, владеющих английским на уровне B1 • После смерти отца сёстрам Элинор и Марианне Дэшвуд приходится перебраться в маленький коттедж

The definitive careers guide for starting out in today's working world • It's never been tougher to get started in your career. In a world where entry-level positions require years of experience, it can feel like you've fallen behind before you've even begun. Even when you finally manage to get yourself a job, how do you make sure you're standing out from the crowd and succeeding? • In How to Go to Work, careers experts Lucy Clayton and Steven Haines deliver the indispensable guide to surviving and thriving at work. Whether you've just begun working your first Saturday shift, you're about to start an apprenticeship, or you're already climbing the leadership ladder, it's chock-full of the vital advice you need to jump-start your professional life

Alec and Jerry shouldn't have been friends: Alec's life was one of privilege, while Jerry's was one of toil. But this hardly mattered to two young men whose shared love of horses brought them together and whose whole lives lay ahead of them • When war breaks out in 1914, both Jerry and Alec sign up - yet for quite different reasons. On the fields of Flanders they find themselves standing together, but once again divided: as officer and enlisted man • And it is there, surrounded by mud and chaos and death, that one of them makes a fateful decision whose consequences will test their friendship and loyalty to breaking point