From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business • A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns • Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks • It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth
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In 1918 Ernest Hemingway went to war. He volunteered for ambulance service in Italy, was wounded and twice decorated. Out of his experience came A Farewell to Arms. Hemingway's description of war is unforgettable. He recreates the fear, the comradeship, the courage of his young American volunteer, and the men and women he meets in Italy, with total conviction. But A Farewell to Arms is not only a novel of war. In it Hemingway has also created a love story of immense drama and uncompromising passion
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Лауреат Нобелевской Премии по литературе • Восьмая книга Элис Манро "Открытые секреты" состоит из восьми ярких и поэтичных историй, каждая из которых насыщенна, как роман. Начиная с 1850-х годов, через две мировые войны и по настоящее время, от Канады до Брисбена, Балкан и Соммы, эти потрясающие истории раскрывают секреты нетрадиционных женщин, которые отказываются быть сдержанными • Книга на английском языке • Winner Of The Nobel Prize In Literature • 'A superb collection... Marriage, gambles, disappearances, motiveless vandalism - it is the stuff of unremarkable lives, conveyed in a remarkable fashion' Independent • Open Secrets, Alice Munro's eighth book, consists of eight luminous and poetic stories, each one as rich as a novel. Ranging from the 1850s through two world wars to the present, and from Canada to Brisbane, the Balkans and the Somme, these dazzling stories reveal the secrets of unconventional women who refuse to be contained
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г. Москва
2 382 руб.