How to sell yourself and your brilliant ideas - the classic business book updated • The pitch is the absolute essence of modern business • Ideas are the most valuable commodity in the modern economy and it is human skill which develops them • However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life • So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre • Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors
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г. Москва
2 197 руб.