Now with a new epilogue, the UK's most influential food and drink journalist shoots a few sacred cows of food culture • Buying 'locally' does no good. Farmers' markets are merely a lifestyle choice. And 'organic' is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethically-aware food shopper but it doesn't make it any less true. And now the UK's most outspoken and entertaining food writer is ready to explain why • Jay Rayner combines personal experience and hard-nosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for
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г. Москва
1 059 руб.
Virtual reality has long been one of the dominant cliches of science fiction. Now virtual reality is a reality: from the startling beauty of lifelike video games to the place where war veterans overcome PTSD, surgeries are trialled, and aircraft and cities are designed. VR is, in fact now, the most effective device ever invented for researching what a human being actually is - and how we think and feel • More than thirty years ago, legendary computer scientist, visionary and artist Jaron Lanier pioneered its invention. Here he blends scientific investigation, philosophical thought experiment and his memoir of a life lived at the centre of digital innovation to explain what VR really is: the science of comprehensive illusion; the extension of the intimate magic of earliest childhood into adulthood; a hint of what life would be like without any limits
My-shop.ru
г. Москва
2 384 руб.
Football has always been a numbers game: 4-4-2, the big number 9 and 3 points for a win. But what if up until now we've been focusing on the wrong numbers? What if the numbers that really matter, the ones that hold the key to winning matches, are actually 2.66, 53.4, 50/50, and 0 > 1? What if managers only make a 15% difference? What if Chelsea should have bought Darren Bent? • In this incisive, myth-busting book, Chris Anderson, former goalkeeper turned football statistics guru, and David Sally, former baseball pitcher turned behavioural economist, show that every shred of knowledge we can gather can help us to love football and understand it even more. You'll discover why stopping a goal is more valuable than scoring one, why corners should be taken short, and why it is better to improve your worst player than to buy a superstar
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г. Москва
2 491 руб.
Minibeast fans will quickly become minibeast experts with this informative, inventive and entertaining take on an animal book! • Do you know all there is to know about minibeasts? Bees die when they sting you, centipedes have 100 legs and cockroaches are indestructible, right? • Well, this book is here to show you that you’re WRONG! But don’t worry, there are so many minibeasts out there it’s impossible to know everything about all of them • So, let’s uncover the truth! From incredible insect architects to eating spiders in your sleep, discover how everything you think you know about creepy-crawlies is actually untrue in this in-depth, ingenious book with debunks many common myths about all kinds of minibeasts • With fascinating, friendly and easy-to-understand text written by zoologist Dr
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г. Москва
2 749 руб.
Inspired by her hugely popular podcast, How To Fail is Elizabeth Day's brilliantly funny, painfully honest and insightful celebration of things going wrong • This is a book for anyone who has ever failed. Which means it's a book for everyone • If I have learned one thing from this shockingly beautiful venture called life, it is this: failure has taught me lessons I would never otherwise have understood. I have evolved more as a result of things going wrong than when everything seemed to be going right. Out of crisis has come clarity, and sometimes even catharsis • Part memoir, part manifesto, and including chapters on dating, work, sport, babies, families, anger and friendship, it is based on the simple premise that understanding why we fail ultimately makes us stronger
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г. Москва
1 106 руб.
Dinosaur fans will quickly become dinosaur experts with this informative, inventive and entertaining take on a dinosaur book! • Do you know all there is to know about dinosaurs? They’re mean, green and not very smart, right? • Well, this book is here to show you that you’re WRONG! But don’t worry, even the experts can’t be right all the time • So, let’s uncover the truth! From fossilised feathers to long-necked lookalikes, this ingenious book is packed with so many amazing dinosaur discoveries, you’ll soon become a palaeontology pro. Including jaw-dropping research that will debunk many myths about all kinds of prehistoric creatures – you’ll never look at a pigeon the same way again! • With fascinating, friendly and easy-to-understand text written by zoologist Dr
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г. Москва
2 749 руб.
An explosive and revelatory account about the British lobbying industry and how it affects us all at every level of our lives • Q. What's worth ?2,000,000,000, answers to no-one and operates out of public sight? • A. Britain's influence industry • The corporate takeover of democracy is no conspiracy theory - it's happening, and it affects every aspect of our lives: the food we eat, the places we live, the temperature of our planet, how we spend our money and how our money is spent for us. And much more • A Quiet Word shows just how effectively the voice of public interest is being drowned out by the word in the ear from the professional persuaders of the lobbying industry. And if you've never heard about them, that's because the most effective lobbying goes unnoticed
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г. Москва
2 621 руб.
Two people fall in love, not yet knowing where they have come from or where they are going • They aren’t sure if they have fallen in love of their own accord, or whether they’ve been pushed into each other’s arms. But who would have pushed them, and why? • Hanging over their lives is a momentous catastrophe – a past event shrouded in suspicion, denial and apology, now referred to as What Happened, If It Happened • Set in the future – a world where the past is a dangerous country, not to be talked about or visited – J is a love story of incomparable strangeness, both tender and terrifying • Shortlisted for the 2014 Man Booker Prize, the 2014 Goldsmiths Prize and Longlisted for the JQ Wingate Literary Prize
My-shop.ru
г. Москва
2 382 руб.
If the world as we know it ended tomorrow, how would you survive? • A nuclear war, viral pandemic or asteroid strike. The world as we know it has ended. You and the other survivors must start again. What knowledge would you need to start rebuilding civilisation from scratch? • How do you grow food, generate power, prepare medicines, or get metal out of rocks? Could you avert another Dark Ages, or take shortcuts to accelerate redevelopment? Living in the modern world, we have become disconnected from the basic processes and key fundamentals of science that sustain our lives • Ingenious and groundbreaking, The Knowledge explains everything you need to know about everything, revolutionising your understanding of the world
My-shop.ru
г. Москва
2 382 руб.
'I've been telling everyone I know about Mary Lawson . . . Each of her novels is just a marvel' Anne Tyler • Clara's rebellious older sister is missing. Grief-stricken and bewildered, she yearns to uncover the truth about what happened • Liam, newly divorced and newly unemployed, moves into the house next door and within hours gets a visit from the police • Elizabeth is thinking about a crime committed thirty years ago, one that had tragic consequences for two families. She desperately wants to make amends before she dies
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г. Москва
2 153 руб.
A powerful, personal agenda-changing exploration of poverty in today's Britain • 'When every day of your life you have been told you have nothing of value to offer, that you are worth nothing to society, can you ever escape that sense of being 'lowborn' no matter how far you've come?' • Kerry Hudson is proudly working class but she was never proudly poor. The poverty she grew up in was all-encompassing, grinding and often dehumanising. Always on the move with her single mother, Kerry attended nine primary schools and five secondaries, living in B&Bs and council flats. She scores eight out of ten on the Adverse Childhood Experiences measure of childhood trauma • Twenty years later, Kerry's life is unrecognisable. She's a prizewinning novelist who has travelled the world
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г. Москва
2 144 руб.
A controversial enquiry into the fundamental principles of evolutionary theory from an award-winning writer • High in the Canadian Rockies is a small limestone quarry formed 530 million years ago. Called the Burgess Shale, it holds the remains of an ancient sea where dozens of strange creatures lived - a forgotten corner of evolution preserved in incredible detail. In this book Stephen Jay Gould explores what the Burgess Shale might tell us about evolution and the nature of history • The Darwinian theory of evolution is a well-known, well-explored area. But there is one aspect of human life which this theory of evolution fails to account for: chance. Using the brilliantly preserved fossil fauna of the Burgess Shale as his case study, Gould argues that chance was in fact one of the decisive factors in the evolution of life on this planet, and that, with a flip of coin, everything could have been very different indeed
My-shop.ru
г. Москва
2 382 руб.