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Thames&Hudson William Helburn. Seventh and Madison Lilly Robert, Lilly Lois Allen

Thames&Hudson William Helburn. Seventh and Madison Lilly Robert, Lilly Lois Allen

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William Helburn, a quintessential figure of the ‘Mad Men’ era, was one of the most prolific and dynamic photographers of the New York school that dominated fashion and advertising from the late 1940s to the 1960s. And then he seemed to disappear. This handsome volume brings to light his magnificent career and restores him to the pantheon of postwar photographers • William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Doyle Dane Bernbach’s Helmut Krone considered Helburn a hero for fighting ‘the limits and style of the studio and the slowness of Kodachrome’, achieving ‘a revolution in visual methods’. As Helburnhimself said, ‘I always tried to do something different. Shock value was a term that was used подробнее
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