Random House Business Lords of Finance. 1929, The Great Depression, and the Bankers who Broke the World Ahamed Liaquat

В своем мировом бестселлере "Влияние" профессор Роберт Чалдини изменил наше представление о ремесле убеждения. Теперь он предлагает новые откровенные взгляды на искусство завоевывать расположение людей: важно не только то, что мы говорим или как мы это говорим, но и то, что происходит за мгновение до того, как мы заговорим • Это мир "предварительного убеждения", где едва уловимые обороты речи, кажущиеся незначительными визуальные подсказки и, казалось бы, неважные детали местоположения могут побудить людей сказать "да" еще до того, как их спросят. И, как показывает Чалдини в своей книге "Предварительное убеждение. Революционный способ влиять и убеждать уговорами", этим миром вы можете овладеть. Если вы разбираетесь в инструментах предварительного убеждения, у вас будет больше возможностей выиграть дебаты, заручиться поддержкой идеи или дела, продвигать кампанию - даже убедить себя сделать что-то, что вам кажется трудным

Two Groundbreaking Scientists and Their Conflicting Visions of the Future of Our Planet • In forty years, the population of the Earth will reach ten billion. Can our world support so many people? What kind of world will it be? In this unique, original and important book, Charles C. Mann illuminates the four great challenges we face - food, water, energy, climate change - through an exploration of the crucial work and wide-ranging influence of two little-known twentieth-century scientists, Norman Borlaug and William Vogt • Vogt (the Prophet) was the intellectual forefather of the environmental movement, and believed that in our using more than the planet has to give, our prosperity will bring us to ruin. Borlaug's research in the 1950s led to the development of modern high-yield crops that have saved millions from starvation

Серия книг «Зарубежная классика — читай в оригинале» — это бессмертные произведения великих мастеров пера, написанные ими на их родном языке и наречии. Книги из этой серии помогут читателю углубленно изучать иностранные языки, обогатят его внутренний мир и по-новому откроют произведения известных классиков

"Мгновение на экране" - сборник коротких рассказов Терри Пратчетта, охватывающий всю его писательскую карьеру от школьных лет до Плоского мира и наших дней • За четыре десятилетия, прошедшие с тех пор, как его первая книга появилась в печати, Терри Пратчетт стал одним из самых продаваемых и любимых авторов в мире. Здесь впервые представлены его рассказы и другая художественная литература в короткой форме, собранные в один том • Книга на английском языке • A collection of shorter fiction from Terry Pratchett, spanning the whole of his writing career from schooldays to Discworld and the present day • In the four decades since his first book appeared in print, Terry Pratchett has become one of the world's best-selling and best-loved authors. Here for the first time are his short stories and other short form fiction collected into one volume

The everything-you-need-to-know WIRED guide to cryptocurrency • The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change the world of money? • In this brilliantly clear, one-stop guide WIRED Senior Editor Gian Vopicelli explains everything you need to know about cryptocurrency. He outlines its development and describes precisely how it operates. He demystifies the jargon it has spawned, from blockchain, Bitcoin and stablecoins to mining, smart contracts and forking. He looks at the political and economic ideologies that drive it. And he addresses the central question: will cryptocurrency have the transformative economic and social impact that its champions claim for it?

The new economics of culture and commerce • What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? • In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it

The cofounder of LinkedIn offers a revolutionary new blueprint for thriving in today's fractured world of work • From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you' • In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd

The everything-you-need-to-know WIRED guide to the future of genomics • Genome sequencing is one of the most exciting scientific breakthroughs of the past thirty years. But what precisely does it involve and how is it developing? • In this brilliantly wide-ranging, one-stop guide WIRED journalist Rachael Pells explains the science behind genomics. She analyses its practical applications in medical diagnosis and the treatment of conditions that range from cancer to severe allergic reactions to cystic fibrosis. She considers its potential to help with advances in agriculture and environmental science. She explores the ethics of genetic modification and the dangers involved when humans 'play God'. And she addresses the fundamental question: to what extent will future advances transform human longevity and the quality of life

How your business can get ahead in the age of big tech • From the million-copy-bestselling author of Execution • 'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes • Welcome to the age of big tech. The old rules no longer apply • How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game • Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking

From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business • A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns • Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks • It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth

If you've ever wondered what happened to the young fellow from Malta who bought his grandfather an altar… • If you're concerned about the camper called Jack who found a huge snake in his pack… • And if you suspect that an eccentric landowner called Grey spent Christmas a very strange way but aren't sure precisely what that entailed… • Then a dip into Michael Palin's Sackful of Limericks will provide all the answers - and a lot of fun besides

This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business • The Grid provides the mental scaffolding to help you • · Evaluate and refine product and service ideas • · Reduce risk by considering the broader impact of strategic decisions • · Identify the root causes of business challenges • · Anticipate the impact of changes in the market and turn them to your advantage • · Collaborate more effectively across teams • Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making