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Vermilion How to Change. The Science of Getting from Where You Are to Where You Want to Be Milkman Katy

Vermilion How to Change. The Science of Getting from Where You Are to Where You Want to Be Milkman Katy

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"Как измениться" - это мощный, новаторский план, который поможет вам - и всем, кем вы руководите, учите или коучируете, - достичь личных и профессиональных целей, от ведущего подкаста "Природа человека и изменение поведения" и "Психология выбора" профессора Кэти Милкман • Удостоенная наград профессор Уортонского университета Кэти Милкман посвятила свою карьеру изучению изменений в поведении. Инженер по образованию, она подходит ко всем вызовам как к задачам, которые необходимо решить, и, руководствуясь этим мышлением, выявляет препятствия, которые мешают нам достичь наших целей и покончить с нежелательным поведением. Ключ к долгосрочным переменам, утверждает она, заключается не в том, чтобы ставить перед собой все более смелые цели или прививать хорошие привычки, а в том, чтобы правильно выстроить свою стратегию подробнее
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