William Collins Merlin. The Power Behind the Spitfire, Mosquito and Lancaster. The Story of the Engine Hoyland Graham

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be… • We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behavior is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture • With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behavior

From Aristotle to Ada Lovelace: a brief history of the mathematical ideas that have forever changed the world and the everyday people and pioneers behind them. The story of our best invention yet • From our ability to calculate the passing of time to the algorithms that control computers and much else in our lives, numbers are everywhere. They are so indispensable that we forget how fundamental they are to our way of life • In this international bestseller, Mickael Launay mixes history and anecdotes from around the world to reveal how mathematics became pivotal to the story of humankind. It is a journey into numbers with Launay as a guide. In museums, monuments or train stations, he uses the objects around us to explain what art can reveal about geometry, how Babylonian scholars developed one of the first complex written languages, and how ‘Arabic’ numbers were adopted from India

From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization and how revitalising community can save liberal market democracy • Raghuram Rajan, author of the 2010 FT & Goldman-Sachs Book of the Year Fault Lines, has an unparalleled vantage point onto the social and economic consequences of globalization and their ultimate effect on politics and society • In The Third Pillar he offers up a magnificent big-picture framework for understanding how three key forces – the economy, society, and the state – interact, why things begin to break down, and how we can find our way back to a more secure and stable plane • The ‘third pillar’ of the title is society. Economists all too often understand their field as the relationship between the market and government, and leave social issues for other people

An unprecedented history of the personality test conceived a century ago by a mother and her daughter - fiction writers with no formal training in psychology - and how it insinuated itself into our boardrooms, classrooms, and beyond • The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language - of extraversion vs. introversion, thinking vs. feeling - has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success - no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our internet, our lives? • First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses

As a young civil servant, Jeremy Heywood's insightful questioning of the status quo pushed him to the centre of political power in this country for more than 25 years • He directly served four Prime Ministers in various roles including as the first and only Permanent Secretary of 10 Downing Street, the Cabinet Secretary and the Head of the Home Civil Service. He was at the centre of every crisis from the early 1990s until 2018 and most of the key meetings. Invariably, when faced with a new policy initiative a Prime Minister's first response would be: 'but what does Jeremy think?' • Jeremy worked up until his death, retiring just a few days before he died from lung cancer in October 2018. This book began as a joint effort between Jeremy and his wife Suzanne - working together in the last months of his life

Between 1941 and 1944, sixteen thousand plucky homing pigeons were dropped in an arc from Bordeaux to Copenhagen as part of 'Columba' – a secret British operation to bring back intelligence from those living under Nazi occupation. The messages flooded back written on tiny pieces of rice paper tucked into canisters and tied to the legs of the birds. Authentic voices from rural France, the Netherlands and Belgium – they were sometimes comic, often tragic and occasionally invaluable with details of German troop movements and fortifications, new Nazi weapons, radar system or the deployment of the feared V-1 and V-2 rockets that terrorized London • Who were the people who provided this rich seam of intelligence? Many were not trained agents nor, with a few exceptions, people with any experience of spying

The latest adventure from bestselling author Ben Fogle explores what we can learn from nature about living well and living wild • What can rowing across the Atlantic teach us about boredom and about patience? • Can coming down from Everest take more resilience than climbing up in the first place? • How can the isolation of the South Pole highlight what’s most important? And how can we tap into the same reflective state in our daily lives? • Writing during the unprecedented period of the coronavirus pandemic and drawing on a wealth of personal stories, Ben reflects on the significance of nature to all our lives and shows us how we can benefit from living a little more wild • Drawing on his greatest adventures, he shares what his time spent in the wilderness has taught him about life

A classic of travel writing, A Short Walk in the Hindu Kush is Eric Newby’s iconic account of his journey through one of the most remote and beautiful wildernesses on earth • It was 1956, and Eric Newby was earning an improbable living in the chaotic family business of London haute couture. Pining for adventure, Newby sent his friend Hugh Carless the now-famous cable – CAN YOU TRAVEL NURISTAN JUNE? – setting in motion a legendary journey from Mayfair to Afghanistan, and the mountains of the Hindu Kush, north-east of Kabul • Inexperienced and ill prepared (their preparations involved nothing more than some tips from a Welsh waitress), the amateurish rogues embark on a month of adventure and hardship in one of the most beautiful wildernesses on earth – a journey that adventurers with more experience and sense may never have undertaken

‘For awhile after you quit Keats,’ Fitzgerald once wrote, ‘All other poetry seems to be only whistling or humming.’ • John Keats died two hundred years ago, in February 1821. F. Scott Fitzgerald defined a decade that began one hundred years ago, the Jazz Age • In this biography, prizewinning author Jonathan Bate recreates these two shining, tragic lives in parallel. Not only was Fitzgerald profoundly influenced by Keats, titling Tender is the Night and other works from the poet’s lines, but the two lived with echoing fates: both died young, loved to drink, were plagued by tuberculosis, were haunted by their first love, and wrote into a new decade of release, experimentation and decadence • Luminous and vital, this biography goes through the looking glass to meet afresh two of the greatest and best-known Romantic writers in their twinned centuries

From the bestselling author of With the End in Mind, this is a book about the conversations that matter and how to have them better – more honestly, more confidently and without regret • A child coming out to their parent. A family losing someone to terminal illness. A friend noticing the first signs of someone’s dementia. A careers advisor and a teenager with radically different perspectives • There are moments when we must talk, listen and be there for one another. Why do we so often come away from those times feeling like we could have done more, or should have been braver in the face of discomfort? Why do we skirt the conversations that might matter most? • By bringing together stories with a lifetime’s experience working in medicine and the newest psychology, Mannix offers lessons for how we can better speak our mind and help when others need to

Новая знаковая биография,которая представляет человека, стоящего за многими мифами. "Портрет Наполеона" Адама Замойского, первого писателя на английском языке,обратившегося к оригинальным европейским источникам, - это историческая биография во всей красе • Наполеон вдохновляет на страстные и часто противоречивые видения. Был ли он богоподобным гением,романтичным аватаром, монстром с манией величия, маниакальным поджигателем войны или просто мерзким маленьким диктатором? • Адам Замойский снимает налет предрассудков и помещает Наполеона-человека в контекст его времени • Основанная на первоисточниках на многих европейских языках и прекрасно иллюстрированная портретами, сделанными только с натуры, эта великолепная книга рассказывает о том, как Наполеон Бонапарт, мальчик с Корсики,стал "Наполеоном"; как он добился того, что сделал,и как получилось, что он это отменил

В этой ослепительно междисциплинарной работе известный автор Брайан Кристиан и ученый-когнитивист Том Гриффитс показывают нам, как простые и точные алгоритмы, используемые компьютерами, могут также разрешать очень человеческие вопросы. Современная жизнь ограничена пространством и временем, ограничениями, которые порождают определенный набор проблем. Что мы должны сделать или оставить несделанным за один день или за всю жизнь? Авторы объясняют, как лучше всего ориентироваться на интуицию и когда следует полагаться на волю случая, как справляться с подавляющим выбором и как лучше всего общаться с другими людьми • От поиска супруга до поиска места для парковки, от организации своего почтового ящика до понимания работы человеческой памяти, "Алгоритмы для жизни" полны практических рекомендаций, которые помогут вам решать распространенные проблемы принятия решений и пролить свет на работу человеческого разума