How your business can get ahead in the age of big tech • From the million-copy-bestselling author of Execution • 'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes • Welcome to the age of big tech. The old rules no longer apply • How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game • Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking
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г. Москва
2 004 руб.