Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning • Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model • Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture
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г. Москва
3 576 руб.
For centuries, scientists had only one way to study the brain: wait for misfortune to strike - strokes, seizures, infections, lobotomies, horrendous accidents, phantom limbs, Siamese twins - and see how the victims changed afterwards. In many cases their survival was miraculous, and observers marvelled at the transformations that took place when different parts of the brain were destroyed. Parents suddenly couldn't recognise their children. Pillars of the community became pathological liars and paedophiles. Some people couldn't speak but could still sing. Others couldn't read but could write • The stories of these people laid the foundations of modern neuroscience and, century by century, key cases taught scientists what every last region of the brain did
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г. Москва
2 623 руб.
Discover why outsiders from Trump to Corbyn are succeeding like never before – and what this means for you • In recent years, voters have deserted the political centre like never before. Whether it’s Trump, Brexit, Le Pen, or Corbyn, outsiders and populists are flourishing on the far left and far right • Celebrated political commentator Steve Richards explores factors from globalization and fake news to rising immigration and stagnant wages. Richards argues that the reasons for the success of the outsider also sows the seeds of their eventual demise. If they do gain power, they inevitably become insiders themselves – and fail to live up to their extravagant promises • This landmark book examines the rapidly shifting global political landscape of the last decade, and is essential reading for anyone who has been bothered by Brexit, troubled by Trump or confused by Corbyn
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г. Москва
2 107 руб.
'I'll tell you what happened because it will be a good way to introduce my brother. His name's Simon. I think you're going to like him. I really do. But in a couple of pages he'll be dead. And he was never the same after that.' • There are books you can't stop reading, which keep you up all night • There are books which let us into the hidden parts of life and make them vividly real • There are books which, because of the sheer skill with which every word is chosen, linger in your mind for days • The Shock of the Fall is all of these books • The Shock of the Fall is an extraordinary portrait of one man's descent into mental illness. It is a brave and groundbreaking novel from one of the most exciting new voices in fiction
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г. Москва
953 руб.
В интернет-магазине shop.buka.ru вы можете купить The Smurfs 2: The Prisoners of the Green Stone Стандартное издание (PS4/PS5)
БУКА
г. Москва
4 999 руб.
В интернет-магазине shop.buka.ru вы можете купить The Smurfs 2: The Prisoners of the Green Stone Стандартное издание (Xbox Series X / Xbox One)
БУКА
г. Москва
4 999 руб.
India joined the railway age late: the first line was not completed until 1853 but, by 1929, 41,000 miles of track served the country. However, the creation of this vast network was not intended to modernize India for the sake of its people but rather was a means for the colonial power to govern the huge country under its control, serving its British economic and military interests • Despite the dubious intentions behind the construction of the network, the Indian people quickly took to the railways, as the trains allowed them to travel easily for the first time. The Indian Railways network remains one of the largest in the world, serving over 25 million passengers each day • In this expertly told history, Christian Wolmar reveals the full story of India’s railways, from its very beginnings to the present day, and examines the chequered role they have played in Indian history and the creation of today’s modern state
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г. Москва
1 783 руб.
Announced in 1912, the Schneider Trophy was a series of glamorous air contests, popularly known as races, that captivated both sides of the Atlantic. While there were many other aviation competitions, the Schneider proved to be, after a rocky start, by far the most memorable attracting a hugely popular and glamorous following whether Trophy races were held in Monaco, the Venice Lido, the Solent or Chesapeake Bay • The Schneider Trophy was a focus not just of remarkable aircraft, derring-do pilots and swooning public attention, but also of fierce rivalries between the competitors: Britain, France, Italy and the United States. It gripped the imaginations of pioneering manufacturers and two of the world’s finest aircraft designers - Reginald Mitchell and Mario Castoldi – who worked feverishly hard to outdo one another
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г. Москва
1 621 руб.
The first novel from the Orange Prize-winning author of We Need to Talk about Kevin is a compelling and provocative story of love and how we suffer for it • Still unattached and childless at fifty-nine, world-renowned anthropologist Gray Kaiser is seemingly invincible-and untouchable. Returning to make a documentary at the site of her first great triumph in Kenya, she is accompanied by her faithful middle-aged assistant, Errol McEchern, who has loved her for years in silence • When young graduate assistant Raphael Sarasola arrives on the scene, Gray is captivated and falls hopelessly in love-before an amazed Errol's eyes. As he follows their affair with jealous fascination, Errol watches helplessly from the sidelines as a proud and fierce woman is reduced to miserable dependence through miserable dependence
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г. Москва
1 845 руб.
When is the last time you were stung by a wasp? Or were followed by a cloud of midges? Or saw a butterfly? All these normal occurrences are becoming much rarer. A groundswell of research suggests insect numbers are in serious decline all over the world - in some places by over 90% • The Insect Crisis explores this hidden emergency, arguing that its consequences could even rival climate change. We rely on insect pollination for the bulk of our agriculture, they are a prime food source for birds and fish, and they are a key strut holding up life on Earth, especially our own • In a compelling and entertaining investigation spanning the globe, Milman speaks to the scientists and entomologists studying this catastrophe and asks why these extraordinary creatures are disappearing
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г. Москва
2 433 руб.
In the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial and political problems. Struggling with a single export – woollen cloth – a group of merchants formed arguably the world’s first joint-stock company and set out to seek new markets and trading partners. This start-up venture transformed England in to a global power and sowed the seeds of nascent modern America. New World, Inc. is the riveting story of pilgrims, profits and the venture capitalists behind Sir Francis Drake and Sir Walter Raleigh
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г. Москва
1 783 руб.
БУКА
г. Москва
4 999 руб.